Big businesses are looking at startups for innovation and in particular practices. The lean startup movement has generated tons of content from which big companies can learn from. However, what struck me the most is the failure to adapt these practices into their own business context. Today, I’m taking the case of Sunrise, probably one of the best calendar apps for iOS and Android (disclaimer: I’m a big fan). Last year, Microsoft acquired Sunrise for about $100million and weeks after I had the opportunity to interview Jeremy LeVan, co-founder and head of design at Sunrise. In the discussion, Jeremy shared with us [Read more…]
Even though my blog aims to provide practical advice and insights for senior managers, today I will slightly lean towards the earliest stage of a project and cover the art of pitching with an unconventional approach. Made popular in the startup ecosystem, I believe that pitching should be considered as a process. This blog post will essentially speak to entrepreneurs and also firms following a digital transformation program.
Since May, I have been attending “Le Wagon”, a coding school in Europe. (More information in the footnote). I have been asked to share with my fellow coders and aspiring young entrepreneurs a couple of tips about pitching; I gladly accepted. Here below my keynote and further below a short explanation for each slide.
In the search for product/market fit, marketers are often falling into several traps: some of them can be lethal from day 1.
Today, I will focus on one of them, that is, the scope, which I believe, is the very first common trap marketers get caught in. Being meticulous and paying attentions to facts — even very small — is key to success. However, we are still human: we make mistakes and our resources are always limited — even more for SME. To reduce the risk, you must narrow down your scope of experimentation. [Read more…]